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Independent market research

Evidence before
conviction.

Consultancy Research International is an independent research firm. We design and run custom research programmes for organisations that need an impartial view of their market before they commit to a decision.

Relied on by Private equity Hedge funds Strategy consultancies Corporate development Family offices Market research teams

Who we are

A research firm built around primary evidence.

Most market intelligence is recycled. Desk research, vendor reports and industry consensus describe what a market already believes — rarely what is actually happening inside it.

Consultancy Research International works the other way round. Every engagement begins with the commercial question, and the research is designed specifically to answer it — quantitative surveys, qualitative interviews, structured data collection and analysis of the underlying numbers. We test what we find against the published record, and hand back an evidence base that can be defended.

We are independent. We do not sell software, we take no position in the markets we study, and we are not paid by the companies we research. Our only product is the quality of the evidence.

More about the firm

Capabilities

Four ways we put evidence in front of a decision.

01

Commercial & market due diligence

Independent assessment of market size, growth drivers, competitive position and downside risk — built for transaction timetables and structured for investment committee scrutiny.

  • Market sizing and segmentation from the bottom up
  • Customer retention, pricing power and switching economics
  • Competitive benchmarking and share estimation
  • Red-flag and confirmatory diligence
02

Custom primary research

Fieldwork designed around the question rather than pulled off a shelf. Quantitative and qualitative programmes run to a written specification, with the sample defined before any collection begins.

  • Quantitative survey programmes
  • Qualitative depth interviews
  • Longitudinal and tracking studies
  • Channel and distribution checks
03

Sector & competitive intelligence

Continuous coverage for teams that need to see change before it reaches the sell side — demand signals, regulatory movement, capacity shifts and competitor behaviour, tracked and interpreted.

  • Standing sector monitoring programmes
  • Competitor strategy and capability mapping
  • Regulatory and policy impact assessment
  • Supply chain and input cost tracking
04

Strategy & growth advisory

Where the evidence points to a decision, we help make it. Market entry, portfolio prioritisation, pricing architecture and value creation planning — grounded in the research, not in a template.

  • Market entry and geographic expansion
  • Pricing and commercial model design
  • Portfolio and adjacency prioritisation
  • Post-deal value creation planning

How we work

A method designed to be audited.

Every engagement runs the same four stages. Every conclusion traces back to a source record a client can inspect. If we cannot evidence it, it does not go in the report.

Discuss a brief
  1. Frame the commercial question

    We convert a broad request into a written research question with defined decision thresholds, so both sides know what an answer looks like before work begins.

  2. Design the research and define the sample

    Method, sample and instrument are specified before any collection begins, so the evidence base is built to answer the question rather than assembled from whatever was easiest to reach.

  3. Collect and triangulate

    Quantitative and qualitative work run in parallel and are cross-checked against published data. Where sources disagree, we report the disagreement rather than averaging it away.

  4. Deliver with a clear line of sight

    Findings arrive as a defensible argument: the conclusion, the confidence attached to it, the evidence behind it, and what would need to be true for it to be wrong.

Sectors

Depth where it changes the answer.

We maintain standing coverage across eight sectors. Within each, our researchers work the same categories year after year — which is what makes the second call faster than the first.

01

Industrials & Manufacturing

Capital equipment, automation, aftermarket services, supply chain resilience and reshoring economics.

02

Healthcare & Life Sciences

Provider economics, payer dynamics, medtech adoption curves, pharma services and reimbursement risk.

03

Technology & Software

Enterprise buying behaviour, retention and expansion economics, category consolidation and pricing power.

04

Financial Services

Distribution economics, regulatory change, infrastructure providers and non-bank credit formation.

05

Consumer & Retail

Category demand, channel shift, private label pressure, brand equity and elasticity under inflation.

06

Energy & Transition

Generation and grid economics, transition technology adoption, policy exposure and offtake structures.

07

Business Services

Outsourced services, compliance-driven demand, labour supply constraints and roll-up dynamics.

08

Transport & Logistics

Freight rate formation, network economics, last-mile structures and capacity cycle positioning.

“The value of research is not the volume of it. It is whether the question it was built to answer was the right one.”
The principle we design every programme against

Insights

Selected perspectives.

All insights

Methodology

Why sample design beats sample size

A sample drawn from the wrong population is not more reliable for being larger, only more confident. A short note on how we specify one.

Read

Industrials

Reshoring: the gap between intent and capital

Boards keep announcing supply chain relocation. Order books for the equipment that would make it real tell a slower story.

Read

Software

Net revenue retention is not a growth signal

What buyers actually renew on, and why the headline metric increasingly measures pricing rather than product value.

Read

Tell us the decision. We will build the evidence.

Most engagements begin with a thirty-minute scoping conversation. There is no charge for it, and no obligation to proceed.